TEACHING CASE

From Tech-Driven to Customer-Centric: A Transformational Journey

This case study explores the consequences of an industry that placed excessive emphasis on technical and product innovation, while neglecting a customer-centric approach. It discusses how such an imbalance can affect business and end-users.


Authors

Klaus-Michael Vogelberg (Sage PLC) & Savvas Papagiannidis (Newcastle University, Business School)

Klaus-Michael VogelbergSavvas Papagiannidis

How to Cite

Vogelberg, K.& Papagiannidis, S. (2023) From Tech-Driven to Customer-Centric: A Transformational Journey. In S. Papagiannidis (Ed), Teaching Case Book. Available at https://learning.ncl.ac.uk / ISBN: 978-1-7396044-1-7

Last updated
2023-10-09 22:44:53

Licence
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Creative Commons Licence

Case Profile

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