The film "Yves Saint Laurent" is a French biographical drama released in 2014. It narrates the compelling story of the renowned fashion designer Yves Saint Laurent and his journey within the fashion industry, commencing from 1958. The plot primarily focuses on his professional endeavours and personal struggles, including his dismissal from the House of Dior. Alongside his lover and business partner, Pierre Bergé, Yves Saint Laurent builds an impressive fashion empire, overcoming numerous challenges. The narrative showcases the dynamics of his relationships and the creative process behind his celebrated designs.
In a business school context, "Yves Saint Laurent" could be utilised in various courses due to its rich exploration of themes relevant to business and management. The film offers insights into brand building and management, highlighting the significance of vision and innovation in creating a successful brand. The portrayal of the partnership between Saint Laurent and Bergé illustrates key aspects of business collaboration, negotiation, and conflict resolution. Moreover, the film sheds light on leadership, creativity, and the challenges of maintaining personal and professional balance. It could be particularly beneficial in courses such as entrepreneurship, fashion and luxury brand management, leadership, and business strategy.
The teaching cases provide real-world examples and practical insights that can be used by students, educators, and professionals alike.
ISBN: 978-1-7396044-1-7
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