This documentary follows the spectacular growth and subsequent downfall of shared office space company WeWork and its charismatic co founder Adam Neumann. It explores how an appealing narrative about community, disruption and rapid expansion masked governance problems, an unsustainable business model and questionable leadership behaviour.

Use in class

The film works well in courses on strategy, corporate governance and leadership. It allows students to examine how business models are valued, how power is distributed between founders and investors, and what happens when soft metrics and hype overshadow fundamentals. It is also relevant for discussions of organisational culture and founder charisma.

Trailer