The Social Dilemma combines documentary interviews with dramatized sequences to explore how social media platforms use data and persuasive design to shape user behaviour. Former employees of large technology firms reflect on business models built on attention capture and targeted advertising, and their wider social consequences.

Use in class

This film is appropriate for courses on digital marketing, data ethics and corporate social responsibility. It provides an accessible entry into discussions about platform business models, algorithmic influence and the tension between engagement metrics and societal well being. It can also support debate about regulation of digital platforms.

Trailer