Print the Legend follows several start ups competing in the emerging consumer 3D printing industry. It shows the tensions between idealistic maker culture and the demands of rapid scaling, investor expectations and intellectual property disputes.

Use in class

The documentary is useful in innovation management and entrepreneurship classes. It illustrates technology diffusion, first mover advantages and culture clashes as firms professionalise. Students can analyse strategic choices around openness, branding and governance as the firms grow.

Trailer