Joy is based on the story of Joy Mangano, a divorced mother who creates a new household product and fights to turn it into a successful business. The film follows her struggles with family conflict, financing, manufacturing and distribution as she pushes an idea from prototype to mass market.

Use in class

This film works well in entrepreneurship and innovation classes. It illustrates opportunity recognition, resourcefulness and perseverance, but also highlights the legal, financial and family tensions that can accompany a growing venture, which makes it useful for discussing stakeholder management and founder resilience.

Trailer