Chef follows a restaurant chef who, after a public dispute with his employer and a scathing online review, leaves a prestigious job to start a food truck. The story tracks how he rebuilds his career and relationships by creating a small, mobile business that better fits his values and creativity.
It is useful in entrepreneurship, marketing and social media sessions. The film shows personal branding, the role of online reviews, the power of word of mouth and the trade off between artistic integrity and commercial constraints, which can stimulate discussion around lifestyle ventures and customer experience.
The teaching cases provide real-world examples and practical insights that can be used by students, educators, and professionals alike.
ISBN: 978-1-7396044-1-7
Published under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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