Tucker dramatises the efforts of Preston Tucker to launch an innovative automobile in the 1940s. It portrays how his new design challenges established car makers and how he faces regulatory scrutiny, financing difficulties and political opposition as he attempts to scale production.

Use in class

This film suits innovation, strategy and entrepreneurship modules. It offers a case for discussing incumbents versus entrants, regulatory barriers, capital intensity and how visionary founders communicate bold product ideas while managing expectations of investors and regulators.

Trailer