Big Night centres on two Italian immigrant brothers who run a struggling restaurant and stake everything on one special evening to impress a famous guest. The film balances food, family and business as they wrestle with questions of authenticity, compromise and commercial survival.
This is valuable for small business, service management and strategy teaching. It highlights differentiation, positioning, customer expectations and the tension between product purity and adaptation to market tastes, which can support analysis of niche strategies and experiential services.
The teaching cases provide real-world examples and practical insights that can be used by students, educators, and professionals alike.
ISBN: 978-1-7396044-1-7
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