Jerry Maguire follows a sports agent who writes a mission statement calling for more ethical, relationship based representation, is promptly fired, and then attempts to build a new agency around those principles with one colleague and one client. The film focuses on values, loyalty and personal growth as much as on business.
Use in class
It is suitable for courses on marketing, professional services, leadership and ethics. The story opens discussion about client relationships, values based strategy, personal branding and the difficulty of changing an industry’s norms from the inside, especially when incentives reward volume over care.
Trailer
