In this documentary, filmmaker Morgan Spurlock eats only food from a major fast food chain for thirty days and documents the impact on his health. Alongside his personal experiment, the film examines marketing to children, portion sizes and the fast food industry’s role in public health.
Use in class
The film fits marketing, consumer behaviour and corporate responsibility modules. It allows discussion of persuasive advertising, targeting of vulnerable consumers, information asymmetries and the limits of caveat emptor. It also supports debate about regulation, self regulation and how firms respond to health and obesity concerns.
Trailer
