The Great Hack is a documentary about the extraction and use of personal data in contemporary digital campaigning. It follows the Cambridge Analytica scandal through the perspectives of former employees, researchers, journalists and people seeking accountability, showing how platform data, political advertising and behavioural profiling can shape public life.
Use in class
This documentary is highly suitable for information systems, digital marketing and business ethics teaching. It provides a concrete case for examining data governance, platform power, privacy, targeted advertising and regulatory accountability. Students can debate the responsibilities of technology firms, data intermediaries and organisations that deploy persuasive digital campaigns.
Trailer
