Super Pumped: The Battle for Uber dramatises the rise of Uber under co founder Travis Kalanick. The first season portrays the firm’s rapid expansion, conflict with regulators and taxi industries, investor pressure, internal culture and the governance crisis that led to Kalanick’s removal as chief executive.
Use in class
This series is highly relevant to eBusiness, strategy and entrepreneurship teaching. It provides a vivid marketplace platform case covering network effects, unit economics, pricing, regulation and scaling. It also supports critical discussion of founder power, workplace culture, board oversight and the tension between growth narratives and sustainable governance.
