Free Guy is a fictional film about Guy, a non player character in a popular online game who becomes self aware and begins to act independently. As the game’s original creators challenge its corporate owner, the story explores virtual worlds, user generated content, ownership and the commercial incentives behind online entertainment platforms.
Use in class
This film offers an accessible route into information systems, digital marketing and innovation sessions. It can support discussion of virtual economies, platform governance, intellectual property and consumer participation. Students can also debate the ownership of digital labour, the value created by online communities and the ethics of corporate control over user generated worlds.
Trailer
