"Steve Jobs" is a biographical drama that unfolds in three acts, each depicting a critical Apple product launch. The film delves into the complexities of Jobs' character, his interactions with key figures like Steve Wozniak, John Sculley, and Joanna Hoffman, and his personal and professional challenges. It highlights his intense drive, innovation, and the conflicts he navigated within Apple and in his personal life. The narrative structure offers an intimate look at pivotal moments that shaped both Jobs and the tech giant he co-founded.
This film offers rich material for discussions on leadership, management, entrepreneurship, and innovation. It provides a nuanced view of Jobs' approach to leadership and product development, making it a compelling case study for ethics and corporate governance. Additionally, the film's focus on Apple's product launches and marketing strategies renders it suitable for classes on marketing, brand management, and organisational behavior.
The teaching cases provide real-world examples and practical insights that can be used by students, educators, and professionals alike.
ISBN: 978-1-7396044-1-7
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