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Teaching Cases
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The Teaching Cases are a series of educational resources that provide a unique and insightful perspective on the world of business and innovation.
ISBN: 978-1-7396044-1-7
This case study explores the consequences of an industry that placed excessive emphasis on technical and product innovation, while neglecting a customer-centric approach. It discusses how such an imbalance can affect business and end-users.
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The case focuses on Vertual's response to the COVID-19 pandemic. The case explores the challenges faced by Vertual during the pandemic, the decisions made by the CEO, and the subsequent outcomes and lessons learned.
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This case discusses insights into scale-ups' role in career development and economic growth, emphasising their job creation potential and the importance of aligning university education with market needs.
Read MoreThe teaching cases provide real-world examples and practical insights that can be used by students, educators, and professionals alike.
ISBN: 978-1-7396044-1-7
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