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Teaching Cases
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The Teaching Cases are a series of educational resources that provide a unique and insightful perspective on the world of business and innovation.
ISBN: 978-1-7396044-1-7
This case study explores the consequences of an industry that placed excessive emphasis on technical and product innovation, while neglecting a customer-centric approach. It discusses how such an imbalance can affect business and end-users.
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This case study illustrates how strategic positioning, technological acumen, and timely adaptations can lead to transformation, growth, and sustained success in the dynamic world of technology and business.
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This case discusses insights into scale-ups' role in career development and economic growth, emphasising their job creation potential and the importance of aligning university education with market needs.
Read MoreThe teaching cases provide real-world examples and practical insights that can be used by students, educators, and professionals alike.
ISBN: 978-1-7396044-1-7
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