Teaching Cases


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Teaching Cases Book

The Teaching Cases are a series of educational resources that provide a unique and insightful perspective on the world of business and innovation.
ISBN: 978-1-7396044-1-7

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Teaching Cases

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Teaching Cases

Meetings in flux: Adapting the leadership toolkit for a changing world

The case considers a non-exec Chair’s insights into how the pandemic offered an opportunity for reflection on the status quo.

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Teaching Cases

From Tech-Driven to Customer-Centric: A Transformational Journey

This case study explores the consequences of an industry that placed excessive emphasis on technical and product innovation, while neglecting a customer-centric approach. It discusses how such an imbalance can affect business and end-users.

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Teaching Cases

Adapting to challenges: A journey during the COVID-19 pandemic

The case focuses on Vertual's response to the COVID-19 pandemic. The case explores the challenges faced by Vertual during the pandemic, the decisions made by the CEO, and the subsequent outcomes and lessons learned.

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