"The Founder" is a biographical drama about Ray Kroc, a milkshake machine salesman who transforms McDonald's from a single restaurant into a global franchise. After discovering a unique, efficient fast-food restaurant run by the McDonald brothers in California, Kroc sees its franchise potential. Despite initial resistance, he becomes their franchise agent. Kroc's ambitious plans clash with the brothers’ values, leading to a struggle for control. Kroc eventually outmaneuvers them, acquiring the company and its name, and building a fast-food empire.
Use in class
The Founder" could be used in courses focusing on entrepreneurship, business ethics, franchising, and corporate strategy. The film demonstrates real-world business challenges, the importance of innovation in business models, and the ethical dilemmas faced by entrepreneurs. It's a valuable case study for students to discuss and understand the complexities of scaling a business, managing stakeholder relationships, and navigating the fine line between ambition and ethics.
Trailer
