"House of Gucci" is a dramatic portrayal of ambition, betrayal, and downfall within the iconic Gucci family. Set primarily in Italy, the plot unfolds around the ambitious Patrizia Reggiani and Maurizio Gucci, heir to the Gucci fortune. Their love affair evolves into a contentious struggle for control of the luxury fashion brand. The narrative is laced with family discord, corporate power struggles, and ultimately leads to a notorious murder. The intricate interplay of personal and professional relationships paints a vivid picture of the complexities and challenges within a famous fashion dynasty.
Use in class
The film offers valuable lessons for various business school classes. Its depiction of family business dynamics and power struggles provides insights into succession planning, conflict resolution, and leadership in family-owned enterprises. The strategic maneuverings for control of the company highlight key aspects of corporate governance, mergers and acquisitions, and brand management. The ethical dilemmas and legal issues presented in the plot are relevant for discussions in business ethics and law courses. Additionally, the film's focus on the luxury brand industry makes it a useful case study for marketing and brand strategy classes, exploring how brand image and consumer perception can be shaped and influenced.
Trailer
