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Cases: 2


From Tech-Driven to Customer-Centric: A Transformational Journey

This case study explores the consequences of an industry that placed excessive emphasis on technical and product innovation, while neglecting a customer-centric approach. It discusses how such an imbalance can affect business and end-users.

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Unleashing Your Superpower: Exploring the Impact of Scale-Ups on Career Development and Economic Growth

This case discusses insights into scale-ups' role in career development and economic growth, emphasising their job creation potential and the importance of aligning university education with market needs.

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